Bringing History to Life: The Challenge and Smart Targeting
This marketing plan aims to transform a dinner theatre show into a must-visit attraction through a comprehensive digital strategy. The key objectives are to strengthen its digital identity, increase ticket sales, build an online community, and attract international tourists. To achieve this, smart targeting is implemented through Google Ads and TripAdvisor, with ads placed on booking and review sites. Performance is continuously optimised using Google Analytics to maximise reach and conversions.
Expanding Reach & Impact
Partnerships with agencies, hotels, and influencers boost visibility, while key reviews on TripAdvisor and Google enhance credibility. The plan aims to increase ticket sales, social media growth, and engagement, positioning Hysterical Histories Cork as a must-see experience.
Engaging Audiences & Paid Advertising
A dynamic social media strategy leverages behind-the-scenes content, audience testimonials, and interactive elements to drive engagement. Paid ads, including targeted reels and carousels, capture both local and tourist audiences, with A/B testing ensuring continuous optimisation.
The 5S Framework: Driving Digital Success
The 5S framework—Sell, Serve, Sizzle, Speak, and Save—powers the marketing strategy for Hysterical Histories Cork. Focused on boosting ticket sales, enhancing engagement, and strengthening the online presence, this approach transforms the theatre into a must-visit experience for locals and tourists alike.
5's
Objectives
Sell - Optimise Ticket Sales.
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Serve - Elevate Customer Satisfaction and Experience.
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Sizzle - Strengthen Online Presence and Engagement.
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Speak - Amplify Social Media Interaction and Engagement.
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Save - Streamline Direct Ticket Sales and Enhance the Website Experience.
This is an example of an embedded banner ad on platforms like TripAdvisor and Booking.com, where tourists search for top activities in their destination. By strategically placing Hysterical Histories within this high-intent browsing experience, the goal is to boost visibility and ticket sales. This seamless integration positions the show alongside top attractions, increasing its chances of being discovered and booked by visitors exploring Cork City.